Post by account_disabled on Mar 7, 2024 2:06:03 GMT -6
The Digital Storytelling Class is La Content's high-level training course, aimed at people who want to make Storytelling and Digital Marketing their profession. There are 22 lectures (classroom or live online) and workshops on podcasts, newsletters, influencer marketing and social media marketing. Themes range from storytelling archetypes, news seeking, employer branding and personal branding, to tone of voice, creativity to support storytelling, social media marketing, PR, data and storytelling performance. Participate to believe! Corporate Storytelling books But first, do you want to dedicate yourself to a series of orientation readings in the magical world of Corporate Storytelling.
After our book suggestions on storytelling , here are some texts we Greece Telegram Number Data Recommend for the corporate branch: Robert McKee, Thomas Gerace – Corporate Storytelling: How to Marketing in the Post-Advertising World (2021) Alessandro Perissinotto – Telling: Storytelling strategies and techniques (2020) Andrea Fontana, Ramon Soranzo, Joseph Sassoon – Narrative Marketing. Using storytelling in contemporary marketing (2016) Christian Salmon – Storytelling. The Story Factory (2008) Andrea Fontana – Business Storytelling: The definitive guide (2016) Take note, happy immersion and above all.
The technological giant Apple does not disappoint with its storytelling, now a distinctive feature of a path where authenticity and style are king. Whoever buys an Apple device does not only evaluate the functional features, but the unique experience that is lived before, during and after the purchase. Narration can therefore only be capable of leaving digital screens to touch the perceptive, sensorial and emotional component of consumers. The brand communicates every day how technology can improve and simplify everyday life, even on an internal level. “ Intention ” is one of the most impactful and unforgettable commercials of the technological parent company, where a series of evocative phrases lead the viewer into an alternative universe, where time has finally slowed down its inexorable race. Tips and Secrets for Corporate Storytelling So what are the secrets to doing Corporate Storytelling, learning from the "big guys"?
After our book suggestions on storytelling , here are some texts we Greece Telegram Number Data Recommend for the corporate branch: Robert McKee, Thomas Gerace – Corporate Storytelling: How to Marketing in the Post-Advertising World (2021) Alessandro Perissinotto – Telling: Storytelling strategies and techniques (2020) Andrea Fontana, Ramon Soranzo, Joseph Sassoon – Narrative Marketing. Using storytelling in contemporary marketing (2016) Christian Salmon – Storytelling. The Story Factory (2008) Andrea Fontana – Business Storytelling: The definitive guide (2016) Take note, happy immersion and above all.
The technological giant Apple does not disappoint with its storytelling, now a distinctive feature of a path where authenticity and style are king. Whoever buys an Apple device does not only evaluate the functional features, but the unique experience that is lived before, during and after the purchase. Narration can therefore only be capable of leaving digital screens to touch the perceptive, sensorial and emotional component of consumers. The brand communicates every day how technology can improve and simplify everyday life, even on an internal level. “ Intention ” is one of the most impactful and unforgettable commercials of the technological parent company, where a series of evocative phrases lead the viewer into an alternative universe, where time has finally slowed down its inexorable race. Tips and Secrets for Corporate Storytelling So what are the secrets to doing Corporate Storytelling, learning from the "big guys"?