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Post by account_disabled on Mar 5, 2024 3:33:08 GMT -6
With the Universal Search proposal , Google presents in a single user interface all the results obtained from numerous studies with Eye tracking: the customization of its SERP with the proposal of the results of internal search engines (Image, Maps, Shopper. .) demonstrates how Google has managed to optimize a package of profiled elements capable of attracting its user's attention and providing answers to their needs in an increasingly precise manner (ergo, conversions).
Then there's that matter of human Japan WhatsApp Number Data faces, and kittens... There are a couple of things, now well known, about user attention related to human faces. Many of these have been tested and corroborated by observations made with the techniques described above. Almost any example (you can find many on the web) shows how, with imaging techniques and with the support of the heatmap, we see that faces are among the things most observed by the user.
In this very famous test, always carried out using the Eye Tracking technique, by the Usability specialist James Breeze for a famous brand of diapers, between two landing pages compared we see that it is enough to modify the gaze of the depicted subject to obtain totally different results: if instead of being from the front the gaze points towards the title of the article, the claim of the offer greatly increases its reading and therefore also conversions.
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